CAMPING kit supplier The Lazy Camper has appointed a Brighouse-based public relations agency to develop its communications strategy.
The company, founded by Huddersfield University student Jacob Hill, has teamed up with Faith PR, which was founded in 2007 by Stephanie Hopkins.
Jacob’s complete festival kits company was launched in November, 2011, and in recent weeks has secured £180,000 of investment, taken on a team of six people and landed a contract to be a main sponsor of one of the UK’s leading music events.
Faith PR will now work with The Lazy Camper to develop the brand and produce and implement a strategy to win more recognition of the company as a growing force in the UK’s leisure market. Said Stephanie: “Faith PR has strong credentials through extensive experience of working with the business-to-consumer market and I am excited that we are going to be working with Jacob so more people know about his achievements and what The Lazy Camper can offer.”
Jacob said: “I am delighted at the success of the Lazy Camper and hope to build the company’s profile with Faith PR. I hope this is only the start. I want to keep developing the brand to offer more quality, convenient and affordable products that take the pain out of travelling and camping.”
The Lazy Camper, based at Huddersfield’s 3M Buckley Innovation Centre, has secured backing from entrepreneurs Graham Leslie and David Cooper, who have both taken roles in the company.