Hairdresser Bret Lowther is aiming to get the competition in a lather – with a range of ladies shampoos and conditioners he has developed himself.

Bret, who lives in Lindley and has been a qualified hairdresser for six years, has launched the products under the name Lowther & Co after becoming tired of retailing “big name brands priced far higher than they cost to produce”.

After months of trial and error, Bret says he perfected his product, which is now being manufactured exclusively for him by a specialist company in Sussex.

Bret, 20, said: “The main thing that makes it different to the big brands is the price and the use of argan oil, which is made from the kernels of the argan tree and is native to Morocco.”

Bret said argan oil had properties to help ladies’ hair grow more quickly and repair split ends. It also helped repair the damage caused by tugging and pulling.

He said: “I have had a great response so far. A couple of salons are talking to me about stocking it and I have signed deals with a few people. I’m now working on a styling range of hair sprays with the intention of launching it later in the year.”

Bret, who operates a mobile hairdressing business as well as working in a salon, trained in Huddersfield and spent three years at the Mark Riley Academy in Brighouse.