ONLINE accounting software supplier Liquid Accounts Ltd has unveiled a new website – and a new appointment.
The Longwood-based business has appointed full service marketing agency Fantastic Media to design and build the new site – and has since engaged the Birstall-based agency to develop and implement a strategic plan across the full marketing mix of services.
The objectives are to build brand awareness, attract new users and strengthen the company’s position as a market leader in the fast growing field of online accounting software.
Liquid Accounts is one of the pioneers of online accounting software – also known as Cloud Computing or Software as a Service – which creates jargon-free, user-friendly systems designed to save clients time and money.
Fantastic Media conducted extensive research into the market in order to gain a strong insight into Liquid’s customer base. Following this research, a fresh and functional new website has been built and launched, targeted at helping clients with their financial management.
Andrew McCarthy, strategic planning director at Fantastic Media, said: “Liquid Accounts is a pioneering company which has used technology to revolutionise the online accounting landscape.
“We have worked in partnership with their team to enhance the company’s online presence and moving forward we will execute a clearly defined marketing strategy to help achieve their business objectives.”
Liquid Accounts managing director Matt Holmes said: “Fantastic demonstrated a great understanding of our business, what we want to communicate to our clients and the results we want to achieve.”