AN award-winning magician is turning his talents to business.
John Danbury, who scooped the coveted title of Yorkshire Pride Close-up Magician of the Year for 2009, has set up Extraordinary Marketing to help the region’s companies conjure up more business.
Said John: “I have spent my entire adult life helping large companies to create amazing events, product launches and trade shows and thought it would be a great idea to use all my skills to help local businesses get more customers and make more profit.”
John has been a specialist in writing and presenting for sales events for more than 18 years – helping international companies such as Estée Lauder, Procter & Gamble, Nescafé, Mercedes Benz and Oracle computers create amazing presentations for product launches and trade shows.
“I have a passion for language and the way it is used to influence our choices as to what we buy and how,” he said. “What upsets me is when you see amazing ideas for products and services struggling to get noticed just because the business owner has not got the time to do everything.
“My idea is to help small and medium sized businesses to create almost magical marketing strategies where they can turn on the tap and get a stream of new customers any time they want by creating an automatic selling system using all the elements a great stage mind reader or magician would.”
As an entertainer John has performed for members of the royal family, politicians, celebrities and many thousands of people from all walks of life.
Said John: “What I do as a marketer is so akin to what I do as a magician as I am helping people connect with other businesses on an emotional level - using visual elements along with the words to create a strong bond between the consumer and the product and therefore making it easier for them to buy.
“It’s all about trust, really.”
John, who lives at Clayton West is a member of the Huddersfield Circle of Magicians and specialises in close-up magic card tricks.
John is from London and moved to town about eight years ago with wife Ann, who hails from Mirfield.
Before the move, John was resident magician at London's Hilton Hotel on Park Lane.
He has also entertained Princes William and Harry at a private event at Highgrove House and performed at the Princess Diana Memorial concert.
He also organised a magic show superstar Michael Jackson at Hamleys toy shop in London.