A MARKETING agency with offices in Huddersfield and London is toasting its latest contract success.

Scotland's largest independent brewery, BrewDog has appointed Manifest to plot a PR offensive aimed at changing perceptions of craft beer in the UK.

Manifest was selected ahead of a long list of agencies across the UK that responded to an appeal for support from brewery co-founder James Watt via Twitter.

Said Mr Watt: “We wanted to find an agency to partner with that is looking to break new ground just as we are.

“Manifest is an exciting young agency and its proposal was not only the most creative response to our brief – it was also the most in tune with what BrewDog stands for.”

BrewDog’s popularity with craft beer enthusiasts has fuelled a massive growth in sales in 2010.

While the brewery is keeping its roots firmly in the craft beer fold, Manifest's brief is to connect with the conventional beer drinker and demonstrate there is an alternative to the dominant mass market brands.

Richard McLelland, marketing manager at BrewDog, said: “Manifest shares our passion for breaking the mould and we're confident that they will unleash the potential of BrewDog and help us to inspire a beer revolution.”

The brief is being handled by Manifest’s London office.

Alex Myers said: “We're trying to do something different at Manifest and that seemed to click with the guys at BrewDog – there are a lot of parallels between the businesses.”