MARKETING agency Manifest is sticking with one of its long-standing clients.
The company, based at New North Road in Huddersfield, is leading the marketing campaign for client of five years Dunlop Adhesives at its biggest annual event, the National Merchant Buying Society exhibition next week.
Manifest is designing the exhibition display material, which includes advertising, exhibition graphics and an online game as part of efforts to drive sales of Dunlop’s Shower Waterproofing Kit.
A public relations and social media strategy will also support the campaign before, during and after the event on Wednesday, May 25.
The latest initiative follows a successful on-pack promotion that was managed by Manifest, which ran from October, 2010, to February, 2011
The promotion, hailed the Epic Six Nations Giveaway, offered tradesmen the opportunity of winning tickets to see England verses Scotland during the RBS 6 Nations tournament.
The agency’s multimedia, creative, PR and social media teams collaborated to produce a fully integrated campaign.
Debi Bailey, brand manager of Dunlop Adhesives, said: “We’ve been attending the NMBS exhibition for several years now and always receive a great response from members when they come to our stand to see what we have on display.”