HIGH street giant Marks & Spencer said today that it had overcome the severe weather over Christmas after recording its biggest ever day in food sales.
The retailer said big-impact promotions helped food sales achieve a record of more than £50 million on December 23, while UK like-for-like sales in the 13 weeks to January 1 grew at a better-than-expected 2.8%.
The results come amid a mixed run for UK retailers - after HMV, Next and Debenhams all posted a slump in sales over the Christmas period.
The household name enjoyed a good run in 2010, with like-for-like sales consistently beating expectations and profits in the first half of the financial year up 17% at £348.6 million.
Today’s figures reflect chief executive Marc Bolland’s first Christmas with the company, and the first trading update since he unveiled his three-year plan.
M&S said UK food sales grew 1.8% in the third quarter, while general merchandise, which includes clothing, rose by 3.8%.
The retailer increased its market share in food to 3.9%, according to researcher Kantar, as the firm launched more than 600 new products during the quarter.
M&S Food was also promoted in a series of new ads over the festive season starring actress Caroline Quentin, who is seen hosting a Christmas party.
Mr Bolland said: “Marks & Spencer traded well through the important Christmas period despite the severe weather as customers continued to return to M&S quality.
“We delivered a great Christmas for our customers, from our stylish occasionwear to our innovative festive food.”