Northern Powergrid – the region’s electricity distribution company – has scooped two awards at the 2014 PRide Awards for its work to empower and communicate with its customers.
The company, which transports electricity across its network in the North East, Yorkshire and north Lincolnshire, took silver in the categories for Best Use of Digital and Best Use of Media Relations.
The awards, which reward the work of leading PR teams, recognise the successful introduction of Northern Powergrid’s online “Report a Problem” service and its approach to engaging the media to help tell customers about the impact of winter storms on its network.
Emma Cottle, Northern Powergrid’s internet services manager, said Report a Problem was part of a larger investment in its website to improve its online services.
She said: “It has made it quicker and easier for our customers to report issues such as graffiti at substations or trees growing close to our power lines.
“The improved information helps us prioritise work and informs our engineers and contractors so that we can respond more effectively.
“Introducing the service was a major project so it’s great that our hard work has been recognised.”
Joanne Kerrigan, Northern Powergrid’s external communications manager, said: “Keeping our customers informed during network disruption is a key priority.
“During the 2013 winter storms the team worked hard to help get the message out about network damage and how our people were working in challenging conditions to repair and restore power for our customers as soon as possible.”
The silver award for Best Use of Digital came at the Yorkshire and Lincolnshire PRide Awards in Leeds.
The award at Best Use of Media Relations was presented at the North East PRide Awards, which were held in Newcastle.