Fundraisers are in the pink again.

For the fourth season running, Huddersfield Town club partner The Pink Link Ltd will be the title sponsor of the club’s “Pedal for Pounds” fundraising bike ride.

This season’s cyclists will follow a route from Arsenal FC to the John Smith’s Stadium – named “‘The Chapman Trail” in honour of the club’s legendary manager Herbert Chapman – in order to raise money for the “Keep It Up” campaign.

The campaign raises funds for the Yorkshire Air Ambulance and Town’s academy.

Richard Allen, managing director of The Pink Link, said the firm was “absolutely delighted” to be the main sponsor for The Pink Link Pedal 4 Pounds 5.

To mark the firm’s continued backing, Richard joined Pink Link sales and commercial director Vicki Davenport, company mascot Pinky Lynx, Town senior commercial manager Tracy Nelson and supporter partnerships manager Robyn Deegan at the John Smith’s Stadium.

Commenting on the bike ride, Richard said: “The challenge is all about courage, determination, honesty and stamina which are qualities that our company brand support and stand for.

“We wish all the participants every success in finishing the course and, more importantly, in raising as much money as possible for the ‘Keep It Up’ campaign.”

Robyn said: “The Pedal for Pounds bike rides are quickly becoming an institution at the football club, just like The Pink Link Ltd’s support for them!

“Richard, Vicki and the rest of The Pink Link Ltd team have shown outstanding support for the ‘Keep It Up’ campaign since its inception, not only through the sponsorship of the bike ride but also through their participation.

“On behalf of the club – and the Yorkshire Air Ambulance – I would like to thank them for their continued backing of this extremely worthwhile cause.”

The Pink Link Ltd is a Netherton-based family run company, whose distinctively branded trucks are often seen on the roads. The firm has now been supporting Huddersfield Town and its initiatives for the past nine years, having first come on board with the club in 2005.

Since 2001, The Pink Link Ltd has raised over £183,000 for causes such as the “Keep It Up” campaign, Yorkshire Cancer Research and the Forget Me Not Trust.

There is still time for companies to get involved with P4P5. Contact Mark Jacobs on 01484 484125 or email mark.jacobs@htafc.com