NURSERY products firm Mamas & Papas has bolstered its public relations team.
The Colnebridge-based company has promoted maternity fashion PR manager Claire Etchell (pictured, top) to the post of senior PR manager and has appointed Katie Owen (below) as PR manager.
The changes follow a 28% rise in maternity fashion sales for the award-winning company.
Ms Owen joins Mamas & Papas from European-wide agency Trimedia. She will build on the brand’s premier position in the baby wear and nursery interiors market and develop new strategies to increase market share in the growing gifts market.
Ms Etchell, who was with high street fashion shoe retailer Moda In Pelle before joining Mamas & Papas, will direct strategy for all lifestyle PR for the brand including clothing, interiors, gifts and celebrity relationship management.