FIRMS will be urged: “Don’t panic!” at a lecture hosted by Huddersfield University.
Guest speaker Cliff Burgin will give The Corporal Jones Guide to Pricing in a Recession when he delivers the latest in a series of Putting Principles into Practice lectures run by the university business school and the Chartered Institute of Marketing.
Mr Burgin, a specialist in pricing strategy, has led marketing initiatives for major firms such as Universal, Dunlop and Sellotape.
The lecture takes place on March 4 in the Castle Hill Suite. For details call 01484 472129.