A PERSONAL branding website set up by the former head of a Kirklees-based public company is proving a hit with overseas customers.
Profiled.com, which helps business people manage their online presence, has signed up members from more than 30 countries during its first major marketing push.
Among those eager to control what people will find when they are Googled on the web are a sales director from Nigeria, a film producer from the USA and a fund manager from Sweden.
“We all know how important controlling your online presence is to your business life so we expected to get a good response, but membership ballooned to cover all five continents in less than three months,” said founder Steve Wainwright, who was chief executive of Birstall-based ICM Computer Group until 2007.
“Our services are being particularly well received in the UK, the USA and India but, surprisingly, we have attracted members from non-English speaking countries too – as diverse as France, Bahrain and Indonesia.”
The site has attracted a large proportion of company directors and senior executives.
The free-to-join website features a toolkit to help members control their online presence and a tracking system designed by its technical team to monitor what’s being published about them on the internet.
Mr Wainwright said “Google is still the first source of information about a person, but up until now the tools to manage your own online presence simply haven’t been available to the ordinary business person.
“I think everyone should profile themselves properly on the internet.
“We’ve been told by personal brand experts that this is exactly what’s needed. We’re working on extending both our product and our market penetration and I’m confident of its success.”
The toolkit helps users write their professional profile to be promoted to search engines while a media-monitoring tool reports what others are publishing about them.
Members can also blog, display interesting articles, track who is viewing their profile and direct users to other relevant internet locations.
The business was founded in 2009 by Mr Wainwright. It now employs five people.
Mr Wainwright, a trained chartered accountant, joined ICM Computer Group in Birstall in 1991 as finance director and became chief executive in 2005. He is credited with steering the ICM through a successful London Stock Market flotation in 1998 and with driving its growth until its sale for £108m to rival Phoenix in 2007, when he left the company.