Brand consultancy Propaganda has sealed a refinance deal with Yorkshire Bank.
Directors of the consultancy, which was founded in Huddersfield before moving to Leeds, say the deal will allow the business to continue to grow while allowing for innovative new services and new ways of working.
The agency, which this year celebrated 21 years in business, says that the deal will help deliver increased value for existing clients.
The business said it had made a number of appointments – and further appointments were planned in coming months, which would help to drive new business opportunities and further growth.
Propaganda said the year to the end of April had been one of its most successful in recent years – with the agency signing major contracts with well-known brands such as Clipper, Ann Summers and PDM Group.
The agency works alongside senior level board members of the clients they serve. Over the past 20 years, the company has helped its clients achieve exit values of more than £500m. The business was formed in 1993 and has worked with some of the region’s biggest brands over that time, including ghd, Seabrook and Clipper Logistics plc.
Pete Sumner, business development manager at Yorkshire Bank, said: “Propaganda is a successful business with impressive commercial initiative. They’ve demonstrated consistently strong finances and have an outstanding reputation, which has been recognised through continued client successes. We’re delighted to be working with them.”
Julian Kynaston, chairman and founder of Propaganda said: “Yorkshire Bank understood our unique story and we feel this news is a great opportunity for all involved. We’re already seeing the benefits of our new arrangements and look forward to working with them to help build on our continued success.
“Our strategic offer has delivered many years of growth for our business, but more importantly, we measure our efforts on our client’s success. We’ve been able to boast some truly innovative thinking for the clients we’ve worked with over the past 21 years, delivering real value to their bottom line. Refinancing allows us to progress our strategy for future growth.”