A SOCIAL marketing campaign to help people quit smoking has proved an award-winner.
Mirfield-based brand marketing consultancy, Purebrand, won a national award from the British Heart Foundation and organisers of national No Smoking Day for its campaign, Quit Together Peterborough.
The campaign, which used Facebook to encourage smokers to support each other to kick the habit, beat more than 80 other entries to land the category for Best Media Coverage in the British Heart Foundation’s No Smoking Day Awards 2012.
Purebrand was appointed by NHS Peterborough to help encourage the one in four smokers in the city to quit.
Purebrand managing director Simon Ryan (pictured) said: “Whilst the real validation for what we’ve created is in seeing the way that smokers have engaged with the campaign, it’s also great to get national recognition for the hard work the team here at Purebrand put in to making Quit Together Peterborough a success.
“Our goal is to be known as a marketing agency that delivers results and this award will help us to achieve that reputation.”
Duncan Bannatyne, ambassador for No Smoking Day, said: “Purebrand showed bags of energy and creativity in the way it helped inspire smokers to quit on No Smoking Day – and I hope other organisations will take up the mantle next year and follow their outstanding example.”
