STRIKES, bankers’ bonuses, expenses, worst recession in 50 years, redundancies...oh and let’s not forget that swear word – politicians!

Is it any wonder we are all angrier than ever? According to a recent report, 39% of us are angrier than we were in 2007. But then, 56% of stats are made up on the spot!

Yes, we feel let down by the banks, politicians and even the media – but maybe there is something positive coming out of this? Maybe we are appreciating the “cultural detox” following on from the credit fuelled consumerism.

The situation hasn’t changed – the recession hasn’t actually stopped (even the media is confused about that one) and the subject of how consumers/customers are reacting to the current situation is still the most relevant subject for businesses at the moment.

Research tells us that we are all being more thrifty – and perhaps even enjoying it! We are doing this through greater research before we buy products (thank you, internet!) and taking notice and advantage of more deals and offers.

We are expecting more from our purchases both in value and services and expecting companies to take less profit from us. When this doesn’t happen – we feel (quite rightly) angry.

So what are companies doing? Those that recognise these consumer-driven developments are spending their time and money trying to convince consumers that they are genuine.

Have you noticed how so many big brands are aligning themselves with charities at the moment?

This isn’t something to be cynical about – but let’s not forget that big organisations only have one thing on their minds – profit. But maybe that word has now changed to “survival”.

I can’t help but feel smug when up until recently, large companies have been making so much profit at our expense and are now fighting to keep doing so (and let’s not forget those that make the products in the first place). Are we on the edge of a really exciting cultural and political change? After feeling dictated to for years - are we taking our power back? We want truth and values, not empty promises.

At least they axed Big Brother! (sigh of relief)