A PLANT hire company has broken with a 30-year tradition.

Cath Hirst has been appointed plant manager at Huddersfield-based Radcliffe Plant Hire.

The company, based at Queens Square, Leeds Road, has been in business in the town for 30 years and has never had a woman at the helm – until now.

Cath, who joined the firm in August last year, said: “ “It was quite a challenging prospect taking over the role of plant manager as it has always been under a male wing!

“But after being in the position for a few weeks its not as scary as I thought it would be.”

Said Cath: “I think its an advantage being female actually as you can have a bit of banter with the customers. The men don’t seem as harsh with a woman and you can always play the female card and then they do try and help you out!“

John Radcliffe, chairman of Radcliffe Plant Hire said: “We are delighted to appoint Cath to the position of plant manager.

“She was the outstanding candidate and we have every confidence that she will do an excellent job in serving both our regular customers and also bringing in new customers.

“Her charm and friendly nature put all visitors at ease, and her professionalism makes sure that she solves their problems, and provides the equipment they need”.