CUSTOMERS at a Huddersfield restaurant are being asked to add their email addresses to a giant blackboard – rather than read all about the “specials”.
Ben Franco, director of Nosh in Northgate, Almondbury, hit on the idea as part of efforts to get business back on track following a fire in April, which caused massive disruption.
Mr Franco, who set up the venture 10 years ago, said: “At the moment, we are in the middle of a major rollercoaster ride.
“In March we had refurbished Nosh and were ready to take the restaurant to a new level. Sadly, in April we had a major fire which resulted in our kitchen being shut down. The chefs had a fire due to cooking crispy duck – our speciality – which resulted in the kitchen catching fire.
“Not letting things get us down, we managed to re-open the next night after a 20-hour clean-up and by using one of my other restaurants, Café Espressoh!, located next door.” He added the blackboard idea has really caught customers’ attention.
“To boost staff morale and create further interest, we have made a large partition in the restaurant to separate the damaged area by using a huge blackboard.
“We are asking customers to leave their email address on the blackboard so that when we re-open we can invite them to a re-launch week. So far. we have nearly 600 addresses to date.”
Mr Franco said contractors had now started on a three-month project to rebuild the kitchen at a cost of about £150,000.
He said: “We have tried to make a good thing out of a terrible situation with a tongue-in-cheek marketing campaign billing Nosh as The Hottest Thing in Town.
Ben and wife Sarah are joint owners of Nosh, which they opened in June, 1998.