AN accountancy firm has undergone a dramatic rebrand – complete with snowboard, hula hoop and a set of sassy headphones.
The team at Holmfirth firm Rogers & Co put the unusual boardroom accessories to good use – incorporating them into the company’s new website.
The site includes photrography of one of the directors snowboarding on the boardroom table!
The rebrand, masterminded by design agency The Engine Room, based at the Media Centre in Huddersfield, included providing Rogers & Co with a new look, the new name of Balance and the strapline: Balance Accounting – Accountancy for Growth.
The driving force behind the company’s dynamic new identity is Brand EngineTM, a service offered by The Engine Room to companies looking to really make a mark with their brand – using marketing strategy coupled with design to help generate substantial business results.
The rebrand project, which ran over a four-month period, involved reviewing the business’ operations to understand its best and worst performing income streams, dissecting the management team’s aspirations for business growth and establishing an in-house "design council" to enhance internal communications and team morale.
Balance director Ashley Barrowclough said: "The Engine Room has worked really closely with every member of the team to get under the skin of each individual and to understand what we see our business as being all about.
"The name of Balance is perfect as it represents so many things – from the work-life balance we try to help clients achieve to balancing of their books, to balancing the challenges of stability and growth."
Darren Evans, creative director of The Engine Room, said: "We are delighted with how the rebrand has been received.
"It has injected new energy into the team and given them renewed confidence, which will help them move forward. It also makes them stand out in a traditional sector.
"They always said they were different, but now clients can see that for themselves."
As a result of the rebrand and strategy work carried out by The Engine Room, Balance has also launched new services to more closely support their key audience of regional small and medium-sized firms.
