HUDDERSFIELD people are reluctant to let a little economic gloom spoil the prospects of two of their annual weeks in the sun, a local survey has found.
A poll conducted by discount travel website alpharooms.com revealed that 82% of people in the town would rather scrimp and save on other household expenditures before giving up their cherished break on the beach.
Most of those surveyed said they were prepared to forego other expenses – including nights out, new clothes and even servicing their car – in order to afford their summer holiday break.
Gareth Hockey, online marketing manager at alpharooms.com, said: “Despite the continued doom and gloom, people just want to get away.
“Our bookings have remained consistent during the first six months of this year, but there has been a definite surge over the past month.
“It seems people are saying ‘so what’ to the credit crunch. We want our holiday and are prepared to make sacrifices to pay for it.”
A period of poor weather meant bookings rose by 30% during the past four weeks as customers headed for sunnier climates. All-inclusive holidays in Turkey, Egypt and Bulgaria were the most popular choices with those booking online.
Alpharooms.com formed 10 years ago, and offers competitive deals on hotels, apartments, flights, transfers, car hire and travel insurance.