A business simulation competition run by a Huddersfield firm has proved a big success.
The UK global grand final of The Fresh Connection, run by supply chain consultancy SCALA Consulting, took place at Whittlebury Hall, Northamptonshire, and was won by Dutch-based international brand giant Mondelez.
The team took the title from last year’s winner, Kimberly-Clark – who finished as runner-up after a fiercely-fought final.
Competition category winners included top service provider Norbert Dentressangle, who finished third. The top retailer award went to Waitrose.
UK Fresh Connection ambassador Keith Newton said this year’s competition was the toughest and most challenging yet, with more teams than ever fighting to represent the UK at the international finals in Dubai.
He said: “There has been a diverse and impressive range of companies taking part this year and it is particularly inspiring to see, again, so many females taking part, as our sector and other logistics events have been and can be male-dominated.”
“This competition has highlighted the skills and abilities of many young up-and-coming supply chain and logistics professionals, who have been supported and mentored by senior level staff members.”
The Fresh Connection is a global professional challenge in which teams have to steer an imaginary juice manufacturing company through a series of business challenges – such as dealing with the effects of earthquakes, staffing strikes, product defects and penalties for CO2 emissions.
The UK champions fly to Dubai in September to compete against the top 10 teams from the world.
The winning team at the Dubai Global Finals will get a place on a prestigious executive course at the Massachusetts Institute of Technology in Boston, USA.
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