A DESIGN company in Huddersfield has teamed up with car maker Chrysler for a summer campaign.

The Sharp Agency, based at the town’s Media Centre, and Cheshire-based agency 438 were engaged to help raise awareness of the manufacturer’s family vehicles.

The campaign kicked off with a number of activities centred on National Family Week.

During the half-term holiday, events were held at venues including city centre shopping malls, municipal parks, national heritage sites and sports grounds, including Twickenham and the City Ground in Manchester. To add to the fun, a deal was struck with Hasbro to offer toys and games.

The campaign is already achieving excellent results with more than 30,000 returns to date.

Nigel Land, marketing director of Chrysler said: “Working in partnership with two agencies is really allowing us to challenge both our strategic and creative approach to live marketing.

“This enables us to speak with relevance to our tightly-defined target audience groups and ensure we use the correct channels to amplify our marketing investment.”

This is the latest activity in a programme of “experiential” work Sharp and 438 are developing for Chrysler, which will culminate in a major campaign planned for Jeep during the autumn.

Centred on the banner, Life’s Ultimate Adventure, the campaign planning is well under way and will help prepare the ground for the brand’s launch of the all-new Grand Cherokee in 2011.