SHARP books in with best Western Hotels

A TOP hotel group has chosen a Huddersfield agency to handle brand and direct marketing following a four-way pitch.

Best Western Hotels GB, the largest group of independently-owned and managed hotels in Great Britain, has appointed SHARP Agency, based at the Media Centre in Northumberland Street to lead its “Hotels with Personality” proposition.

SHARP opened its doors just a year ago led by “big agency” characters Tom Wass, Richard Sharp, Mandi Taylor and Darlene Sharp.

Since then, it has picked up clients including Chrysler, Jeep, the National Union of Students, NHS Sheffield and Aesica Pharmaceuticals.

London digital agency Clicktag supported SHARP in the pitch and will partner the agency to deliver part of the service.

Best Western said it has been impressed by SHARP’s track record.

Speaking about its new client, Richard Sharp, creative partner at SHARP, said: “This ambitious brand has the potential to significantly strengthen its position in Great Britain and SHARP will be focusing its talent and energy to help achieve this.”