NETWORKING events really work – just ask these two firms.
A chance meeting at a networking event has improved business for Golcar-based business-class text messaging provider SMileS and corporate software organisation PPD Computing, of Halifax.
Andy Earnshaw, business development manager at SMileS, said: “We work with quite detailed databases and required a customer relationship management system that is sophisticated enough to segment our lists using different criteria.
“PPD Computing’s CLIM8 product allows us to do all this and more.
“During telesales campaigns, we can add notes, log call-backs and reschedule calls.
“In other words, become more disciplined and effective in our approach to our customer relationships, which should lead to a better experience for our customers.”
Meanwhile, PPD Computing has incorporated the SMileS text-messaging system into CLIM8.
The system allows marketing or information-based text messages to be sent quickly and easily to an individual or targeted group.
It means that PPD Computing clients can communicate effectively with their customers by text as well as enjoying the CRM benefits offered by the sophisticated CLIM8 software.
Stuart Amery, marketing co-ordinator PPD Computing, said: “There’s a growing demand for business texting in the marketplace and the SMileS text system is definitely giving us a competitive edge.
“It’s given us the opportunity to respond to our customers’ needs by integrating a sophisticated text messaging service with our intuitive software.
“We’ve received some excellent feedback from our clients already.”
