A BRIGHOUSE telecom company with four businesses under its wing has rebranded under a single name at a high-profile launch event.
The four businesses – Vocall UK Ltd, Protocall Ltd, Vitel Systems and Vitel Networks – have been renamed Abzorb following an extensive rebranding exercise carried out by Shelley-based design agency Design Junkie.
The launch was held at the National Media Museum in Bradford.
The rebranding, which includes providing a new website, coincides with the firm’s plans to expand by targeting larger organisations and offering improved levels of personal service.
The company, which is on course to record turnover totalling £9m this financial year, lists The Controlled Group, Stoneywood Ltd and Lex Leasing among its clients.
Abzorb's Vodafone Service Provider licence enables it to manage clients’ Vodafone accounts directly and provide more flexible solutions and packages. It is also one of a select few companies nationally to be given the BT licence.
Abzorb has also launched its in-house £500,000 Provida IT platform, which includes the ability to monitor and replenish stock levels, control accounts, improve customer relations and care and eventually incorporate Abzorb's billing and provisioning.
Mike Walsh, managing director of Abzorb, said: “We have already enjoyed great success but now is the time for us to change our outlook and take a new direction.
“Because we provide complete telecommunication solutions from mobiles and fixed lines to phone systems and network services, we have recognised the need to make it clearer to our customers exactly what we offer.
“Re-branding the company will allow us to provide the services of our four companies as a single entity and the state-of-the-art website will enable us to engage, communicate and inform clients more than ever before of the telecommunications benefits available to their business.”
Said Mr Walsh: “Our services will be improved further with the introduction of dedicated account managers and interactive facilities through our website .
“We are not isolating small and medium-sized businesses, but our services are now structured to enable us to increase our portfolio of large, blue-chip companies.”