TECHNOLOGY to create interactive images that can be projected on to walls, floors and windows has been brought to the UK by a Huddersfield marketing firm.
Message4it, of Milnsbridge, has signed a distribution deal with Portuguese company Edigma SA, a leader in advanced interactive display technology.
Message4it has been appointed sole distributor for Edigma’s Displax products, which allow interactive images to be projected onto walls, floors or even windows.
The products are already used in the USA, Spain, Portugal and Dubai by such international names as Vodafone, Saks Fifth Avenue, HSBC, BMW and Apple.
Edigma has shown the system at conferences in countries including Spain, Russia and Luxembourg.
John O’Donnell, director at Message4it, said: “With the Displax technology we are going beyond just grabbing the attention of passers-by and customers.
“We are actually encouraging and allowing them to interact in a highly advanced way.
“The technology enables us to turn a shop window into a huge touch screen, where you can display websites, images or video and allow customers to interact with the display content.
“The only difference from using a computer is the size of the screen.”
Displax screens are 98% transparent when not in use and are applied to the inside of the glass, totally protected yet still functioning as touch screens for customers outside. Screens up to 100 inches diagonally can be provided in the standard range, but larger screens can be supplied for special projects.
Mr O’Donnell added: “Major car makers are using this technology in showrooms in some parts of the world so that customers can design their own car on the showroom window.
“In other applications you can browse the entire stock of a store, buying products for delivery to your home even when the store is closed. It brings a whole new meaning to the phrase ‘window shopping’!”
Mr O’Donnell said the deal with Edigma would also allow users to download information direct to their mobile phones using text messaging and Bluetooth products developed by Message4it.
The company has been developing products in partnership with retailers, Huddersfield University and the Galpharm Stadium to improve communications between organisations and their customers using mobile phone technology.
Among its other contracts Message4it teamed up with the stadium to use people’s mobile phones to transmit club offers and news.
Messages go to any Bluetooth-enabled phone within 100 metres of the stadium or the town centre Sporting Pride shop.
Bluetooth is a short-range wireless technology which normally allows connection of chosen or paired devices such as a mobile phone and hands-free headset or a phone and computer.