SPORTSWEAR retailer JJB Sports shrugged off England’s early exit in the World Cup as it said sales had soared in recent weeks.
The group reported like-for-like sales growth of 22.3% in the six weeks to July 4 – in line with its forecasts.
JJB, which is in the middle of a turnaround plan after a torrid past few years, said profit margins continued to improve with a rise to 43.9% in the period.
The Wigan-based chain is a major seller of replica kits and has traditionally relied heavily on football tournaments to drive sales.
But it has been widening its focus to all major sporting events.
The latest figures were also achieved despite the firm’s summer clearance sale starting 10 days later than the previous year.