A fashion brand to be seen in has been launched by a Huddersfield man.

Graphic designer Steve Cooper, who lives at Outlane, has launched Zhoodz – a high visibility, functional fashion brand, designed to keep people safe while spending their evenings outdoors.

Zhoodz introduces a fashion element to road safety, with full colour reflective designs printed on the front and back of hoodies and t-shirts – so people will be seen in car headlights.

The brand – with its strapline “now you see me, now you really see me” – caters for adults and children and “special interest” groups such as dog walkers, cyclists, horse riders, skateboarders and motorcyclists.

Steve, a father of two, came up with the idea for the brand after speaking to parents who said that they were worried for their childrens’ safety while playing outside on an evening.

He said: “The general consensus seems to be that children are unwilling to wear a high-vis vest as they look ‘uncool’ and flap around in the wind.

“With having a background in design and a good knowledge of fabrics and vinyl, the idea of filling the current massive gap in the clothing market with a fashion night safety product resonated with me.

“I am also a keen motor biker and have had near misses with cyclists and dog walkers in the past, so our range caters for wide appeal and varying special interests.”

Steve has started the Zhoodz operation from his offices in a converted barn in Outlane, where he prints and finishes the items before distributing them nationally direct to customers’ homes.

He has invested in a fully transactional website so consumers can browse and order online items from the full range and has supported the launch with the appointment of a PR and social media agency.

Before setting up Zhoodz, Steve spent more than 20 years in the design and printing industry, most recently running his own business, Spitting Lizard.

Steve Cooper, of Zhoodz, pictured in his office at Outlane
 

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