A Huddersfield fashion brand has secured the first of a number of national charity partnerships.

Zhoodz, which designs and supplies reflective clothing, has become a “Corporate Friend” of Dogs Trust, the UK’s largest dog welfare charity.

The Outlane-based company, founded by Steve Cooper, has gone from strength to strength since entering the retail market last July.

The latest tie-up will see Zhoodz donate 10% of the sale of dog-related products and accessories to the charity.

Zhoodz introduces a fashion element to road safety, with full colour reflective designs so dogs, and their owners will be seen in car headlights.

The link-up with Dogs Trust is the first of many charity partnerships to be formed by the brand as the business sets its sights on expanding nationally.

Mr Cooper said: “It has been an extremely busy few months at Zhoodz. We are overwhelmed with the positive influx of interest we have received on the products since launching. We are extremely proud to support Dogs Trust. The team at Zhoodz are passionate about protecting the welfare of animals and look forward to maintaining a relationship going forward.”

Mr Cooper started the Zhoodz operation from his offices in a converted barn in Outlane, where the company prints and finishes the items before distributing nationally direct to customers’ homes.