A firm supplying men’s underwear has broken into the international market with its first overseas contract to the USA.
ACM Trading Ltd, of North Vale Mill, Bradford Road, Brighouse, has landed a deal to supply its Bum-Chums branded garments to a chain of stores in Atlanta, Georgia. Negotiations are also under way with other stores in the States.
The company, which sources all its materials and suppliers from within the UK, has been selling direct to consumers and stockists for the past five years. Now it is embarking on exporting.
Founding director Craig Hendry said: “This a great step for our company. As soon as they received our samples they fell in love with them.
“Taking our Great British craftsmanship to America is a fantastic advert for our country. The pond just got a whole load smaller!”
Mr Hendry, who is joined in the business by fellow directors Gareth Dickinson and Anthony Finney, said the firm was now developing a new range of designs and introducing further colours to complement its existing offering.