PADDED bikini tops for seven-year-old girls?
That was a story that left me open mouthed with amazement, this week.
High Street store Primark had been selling the bikinis for £4 each. They came in candy pink with gold stars or black with white polka dots.
The Children's Society were only one of many organisations to criticise the store.
They accused Primark of "premature sexualisation and unprincipled advertising". Others used stronger terms.
As soon as righteous indignation hit the media, the store withdrew the items, apologised for causing offence and said it would donate all profits from them to a children's charity.
This is the latest incident where retailers have got it completely wrong when it comes to kids.
Previously, there has been outrage because of push-up bras, sexy lingerie and pole-dancing kits, all aimed at young girls.
Anyone with half a brain can see that the above items are totally unsuitable for children.
But the marketing of such items begs a question.
At what boardroom brain-storming session did some bright spark suddenly cry out: “Eureka! I've got it. Let's make seven-year-old girls sexy.”