HOW many of us spend at least part of our time in a supermarket hunting out the offers and meal deals?
But this mainstay of modern marketing methods may well see some of us buying items that we don’t really need.
So why not focus instead on the real deal in the world today. Hunger caused by poverty and the fact that according to statistics from the World Bank, more than one billion people around the world live on less than one dollar a day.
Longwood couple Sarah Gathercole and Alex Crosse have not only thought about it, they are going to try it.
In May, they will spend five days attempting to survive on just £1 each a day.
It is part of the worldwide Live Below The Line challenge and Sarah and Alex have decided to take it on to help raise cash for the world’s poor.
Though she admits to being a budget queen who likes to do things as cheaply as possible, Sarah says she knows that the challenge will be difficult.
But in attempting to live as families around the world have to do on a daily basis, Sarah and Alex will at least make others think long and hard about the plight of those who have no choice other than to live with hunger and poverty.
It is surely one of the world’s most shaming facts that though we have enough resources to feed everyone, we do not. And that our political and economic systems are geared to a minority who live well while millions of others barely survive.
Many work hard to address that, but we continue to fall short of delivering real change. Sarah and Alex are to be admired for their thoughtfulness and their willingness to raise the profile of an issue that many are aware of but perhaps feel is too complex for them to influence.
But change starts with awareness and looking at what some of us have and others do not is a good place to begin.