A Brighouse-based PR agency has secured a key account with an international beauty company.
Faith PR will work with Swedish-based Oriflame to create a strong brand for the direct selling company as it expands in the UK and Ireland.
Faith PR has been working with Oriflame’s UK and Ireland franchise for the past 12 months, during which time the firm has expanded at a rate of 500% in Ireland.
Now the global parent company is taking operations back into its direct ownership so that it can make significant investments to expand its UK and Irish presence.
Several London agencies were among those who pitched for the highly sought-after contract which was awarded to Faith PR after a pitch process which culminated at the firm’s Stockholm headquarters.
Faith PR founder Stefanie Hopkins will head up the account together with husband Carl Hopkins, the former owner of full service marketing agency JDA.
Said Stefanie: “This is a significant account win and I am delighted that Oriflame has chosen to work with Faith PR after a highly competitive and rigorous pitching process which involved us travelling to Sweden.
“Oriflame has exciting plans to continue its expansion in the UK and Ireland and I look forward to raising awareness of the brand.”
Jaime Fouche, of Oriflame, said: “We look forward to working closely with Faith PR in the coming months as Oriflame grows across the UK and Ireland.
“We felt that Stefanie and her team were the best party for us because of their proven experience in working with the UK franchise to date and because of the detailed communications strategy they put together for this exciting new phase for Oriflame.”