Who knew a puddle in Newcastle could be so interesting?
Thousands of people around the world have been glued to a Periscope live stream of a patch of water in Drummond Central all afternoon - waiting with bated breath for the next pedestrian to navigate it.
As #DrummondPuddleWatch started trending on Twitter, people began turning up at the puddle armed with props like a lilo and a surfboard in a bid to get in on the action.
At one point #DrummondPuddleWatch was the second top trending topic on Twitter in the world as people discussed what they were watching.
Productivity across the country dropped as people in offices all over the world stopped to watch others outside trying not to get their feet wet.
People even started selling puddle water on eBay.
The man behind the puddle has now spoken out.
Richard Rippon became so fascinated by the different ways people are tackling the large pool of water, he began streaming it on Periscope .
He told BBC Newsbeat: "Some people are Jesus-walking across it. Some people are running and jumping.
"As it became a 'spectator sport' in his own office, he decided to set up a the live feed at 11.20am.
"Right now there are over 20,000 people watching. We haven't had anyone fall in yet but there's still time. The depth of the puddle varies. It's quite deceptive."