JO Burke is a past Max Factor consultant of the Year and recently staged an evening to demonstrate party make-up at the Boots store in Huddersfield town centre.
“A lot of women are afraid of wearing too much make-up but you can afford to go a little bit overboard for a party,” she said.
She uses a lot of sparkling, metallic and glittering colours for her festive make-up looks. If you have warm colouring, red or chestnut hair then stick to soft hues of gold and bronze. Blondes and people with cool colouring look great with silver and icy hues of blue.
Jo, pictured inset, likes to create smokey eyes for parties – blending black and silver – but says that even natural colours such as browns and creams can be used for dramatic effect.
“Just apply the colours a little heavier than usual for an evening look,” she says.
Liquid eyeliner is another make-up artist’s party standby but if you don’t have a steady hand then use a pencil with a smudging end or a lick of powder eye shadow under the bottom lashes. “Eyeliner has gone mega this year,” said Jo. “And it comes in every colour. Sparkling purple looks absolutely fantastic.”
Dazzling lipstick also really works for parties so Jo’s advice is to choose a vibrant shade – there is a red to suit everyone.
Remember that cool shades of red can make teeth look yellow, so unless you have dazzling white gnashers then opt for an orangey or warm red. Dark colours can also ‘bleed’ on older women and make lips look thinner. A shimmering tinted lip gloss is a great alternative.
“You can save money by using your cream blusher as a lip tint,” said Jo. “And cream eye shadows in a light pearlised shade make great highlighters.”
And, last but not least, mascara is the one item of make-up most women say they wouldn’t be without. If your mascara is dried up and difficult to use then it’s time to invest in a new one. Mascara gives definition to the eyes.