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If a motorist bought petrol at a local garage week in, week out, and the price kept going up, would he be wise to keep refuelling there even though another local garage was substantially cheaper? Nobody in their right mind would blame him for taking his custom to the other filling station.

By the same token, if a supermarket continued to charge more for groceries than their closest rival, one by one their customers would disappear. The store’s rival would welcome the influx with open arms, and the shoppers would be more than pleased with the savings they were now making.

In the household energy market, a similar switch could save you hundreds of pounds, an extremely welcome bonus in the current recession. And to do so is even simpler than going to a new petrol station or supermarket; it can all be done in a matter of minutes from the comfort of your own home.

There are several comparison websites on the Internet, each of which can bring substantial rewards to the electricity customer. They’re so simple to use, and particularly user-friendly for people with little or no computer experience. Negotiating your way through the sites is a piece of very lucrative cake.

Because of a complicated system of pre-purchase at wholesale level, electricity prices are constantly changing. There is often a great variation from provider to provider, so it means there are always potential bargains to be had. The most astute consumers compare their provider on a regular basis, ensuring continued reductions every year.

Taking a little time to secure a better price plan makes so much sense, especially at this time of year. The winter months are a huge strain on household bills; it goes without saying that heating costs continually rise once the summer gives way to autumn. With the added expense of Christmas, there’s never been a better time to look for bargains.

Entering a few details on the comparison site will soon give you a list of tailored quotes from the UK’s major energy suppliers. It’s a highly competitive market, and every provider is desperate for new customers, so you really should be taking advantage of their generosity. Some of the offers are extremely tempting, so be prepared to save plenty.

You may find it cheaper still to combine your electricity and gas supplies, because most providers offer extra discounts for this. It’s also likely that paying by direct debit, a far more convenient method, will bring another reduction. So many people are making the switch, you’ll wonder why you didn’t do it before.

Once you’ve located the best price, you can check that company’s customer reviews. Performance is obviously a big factor, so any information from other consumers can be vital. There’s no point in changing if the new supplier has a poor track record, after all.

Once you’re happy with your selection, the changeover is simplicity itself. They will handle all the administration, and soon, lower electricity prices will start becoming a reality.