THANKS a million – and more!
That was the call today from Examiner staff, who were overwhelmed by the response from readers to the Wish 2012 campaign.
The campaign was launched in September, with a £25,000 pot of money put up by our parent company, Trinity Mirror, to share out among deserving causes.
The idea was that groups such as schools, charities, sports clubs and community organisations would register and collect the tokens which appeared each day in the newspaper.
They would then pick up a share of the fund to help their own projects.
The response has been nothing short of phenomenal.
Examiner staff have taken delivery of more than one million tokens collected by thousands of people – and they now face the daunting task of counting each and every one of them.
The results will be revealed on January 23.
Natasha Maskery, the Examiner’s senior brand executive, said: “We are delighted with the response.
“We had 179 groups sign up to the campaign, which is more than we expected, and we know we have received more than 1m tokens, which is a fabulous response.
“Once all the tokens are counted, we will publish a supplement in the Examiner on Wednesday, January 23, to tell everyone how many tokens each group collected and how much money they have been allocated.
“One of the bonuses has been that the groups have seen their supporters galvanised into action, to do something very practical to offer their support.
“They have also had their work highlighted in the paper which can only be good.”
