Thousands of people have flocked to Huddersfield's waste sites determined to do their bit.
Bottles, cardboard, newspapers and Christmas trees have all been thrown into the recycling skips.
And their efforts have been praised by Kirklees Council chiefs, who want to keep the authority's position as one of the top recyclers in the UK.
All five household waste sites across Kirklees have been kept busy over Christmas and the new year.
And Pervez Khawaja, the council's strategic waste contracts officer, believes the numbers leaving waste for recycling will have hit record levels.
"Everyone has been determined to do their bit.
"It has been very, very busy since Christmas and more and more people who visit the sites are recycling.
"We advise them which skips to use and a great deal of the material that we collect can now be recycled.
"There is an issue with glossy wrapping paper, which cannot be reprocessed, but other than that we can use most things.
"The bottle banks are very busy and are being emptied every three or four days.
"If skips are full, we advise people to leave the material at the side and our staff will put them in the skips once they have been emptied We do not want people to dump rubbish that can be recycled."
Christmas trees are also destined for the recycling remedy.
Clr Martyn Bolt, a Cabinet member, joined waste staff in collecting fire trees which will be shredded and made into compost.
West Yorkshire Scouts have launched a major Christmas tree campaign.
They will be collecting trees from the homes of elderly people and shredding them at Bradley Woods Scout Camp with equipment provided by Kirklees Council.
* Recycling sites are at: Bromley Farm, Barnsley Road, Upper Cumberworth;
Emerald Street, Hillhouse, Huddersfield;
Bent Ley Road, Meltham;
Nab Lane, off Pheasant Drive, Birstall;
Thornhill Transfer Station, off Thornhill Road, Dewsbury.