A Huddersfield company is set to create more jobs after pulling off a major takeover deal.
Marketing services business Adare Group, based at Park Mill, Clayton West, has bought London-based Banner Managed Communications (BMC) for an undisclosed sum to create a £230m turnover business employing more than 1,000 staff.
The takeover is seen as one of the most significant in recent years for the marketing communication services sector and strengthens Adare’s position supplying major names in the food and drink, leisure, healthcare, retail, manufacturing and financial services sectors.
And Adare chief executive Robert Whiteside said it was also likely to mean more jobs at Park Mill to add to the 290-strong workforce currently on-site.
He said: “This is a highly skilled workforce and anything we do has got absolute staff retention at the heart of it. Without a shadow of a doubt, we will be retaining 100% of the jobs at least.
“There is an opportunity to grow the jobs because we are winning contracts all the time and with this acquisition we are a much bigger and powerful business with a widening range of products and services to take to the market.”
Mr Whiteside said the acquisition would also enable Adare to build up is UK customer base as most of Banner’s turnover came from its UK operations.
Adare lists leading brands such as Coca Cola, Heineken, Carlsberg and Pfizer among its clients while BMC’s customers includes Alton Towers owner Merlin Entertainments Group, Dixons Carphone, Ladbrokes, Gala Coral and JD Wetherspoon.
Adare, which won a Queen’s Award for Enterprise earlier this year, has two specialist businesses, Adare International and Adare SEC, with a combined annual turnover of £170m and more than 400 employees. It has a presence in 56 locations across the world, including Europe, the far East, Latin America, the USA and Canada.
Products range from secure documents such as election voting forms, visitor passes and hospital patient records to promotional goods and product packaging.
BMC, based in London with offices in Guildford, Hinckley and Swindon, has annual revenues of £60m and has interests in areas such as direct marketing, print management, digital marketing and promotional merchandise..
Both Adare and BMC are backed by UK private equity house Endless LLP.
Mr Whiteside said in time the Banner businesses would be brought under the Adare name.
“This acquisition is a hugely positive development for both companies’ clients, staff and investors,” he said. “With our combined service propositions, high-quality client portfolios and talented teams we have the opportunity to build one of the world’s foremost marketing services businesses.”
He added: “The acquisition of BMC confirms our status as one of the fastest-growing players in global marketing services.”