POLICE have launched a blitz against drink-driving in West Yorkshire.
And they have chosen graphic images of a beauty queen to target the summer drinkers, particularly those enjoying a cold beer or wine at a barbecue.
Computer technology has been used to show how former beauty queen Paola Mereu would look if she was in a car crash.
Police are urging people to think about the risks of drinking and driving this summer because the opportunities to do so increase.
As summer gets into full swing barbecues and parties – often at the homes of friends and family – become more popular; and so can the temptation to drive to and from such events.
West Yorkshire Police arrest, on average, 400 people a month for drink and drug-driving offences. Drivers who are convicted face jail, fines and being banned from driving and thus face massive problems in going about their day-to-day lives.
In the worst case scenario a drunk driver involved in a serious or fatal crash could be looking at up to 14 years in prison.
Chief Insp Bob Wilkinson, of West Yorkshire Police, said: “People who have had a drink and then drive are more likely to be involved in a collision.
“That's a fact and we will be doing everything in our powers to prevent any serious or fatal collisions occurring on our roads because of the actions of drink-drivers.
“While we police drink-driving all year round this month-long summer campaign will help us raise awareness even further of the dangers of driving over the limit.
“During the campaign our road patrols will concentrate on motorists they suspect to be drink-driving. If an officer thinks alcohol has been consumed he or she will request a breath test. Any driver in a collision will automatically be breath-tested.
“We are determined to reduce the number of collisions where alcohol is a factor and we would ask people to support us by leaving their cars at home if they are planning on going to an event where alcohol is on the menu.”