KIRKLEES Council will splash out £150,000 on a public relations campaign to improve the image of council estates.
The council is proposing to employ two "community cohesion" officers whose roles will be to improve residents' sense of pride and perceptions of disadvantaged areas.
Most of the cash - £102,000 - will pay for £17,000 salaries up to March 2008.
Nearly £28,000 will go on overheads, £10,000 will go on start-up costs while a further £10,000 will go on publicity, venue hire and publications.
The idea of such spending on "community cohesion" officers has already been questioned by the Tories who are worried about "escalating" the authority's wage bill.
Council deputy leader Clr Ken Sims said his party would look carefully at such appointments to see if they offered value to the tax payer.
He added: "When the funding for this ends, we may have two posts we can't get rid of.
"The number of staff is escalating all the time.
"This is taxpayers' money and we need to make sure there are results at the end of it."
The £150,000 would be aimed at shattering myths, improving community relations and improving the perception of areas and communities.
It would be focused on the most deprived communities in the area including Brackenhall, Sheepridge, Walpole, Fieldhead estate at Birstall, Ravensthorpe, Thornton Lodge and Lockwood, among others.
Objectives include improving media coverage of areas and encouraging good news stories.
It will also include encuraging locals to "celebrate Britishness" and support Yorkshire Day.