ENGLAND’S opening World Cup game is set for a big screen showing at the Galpharm Stadium.
If approved at a meeting of the Huddersfield South Area Committee on Tuesday, the national team’s match with USA on Friday, June 11, will see the Direct Golf UK Lower Tier opened up for a ticketed event.
Organisers say aside from the screening, the £24,000 event would create a “festival-type atmosphere” in which to promote men’s health to an audience the council could not usually reach.
They hope it will increase usage of the Kirklees Passport scheme and aim to lay on a number of sporting activities outside the stadium to promote leisure and sporting opportunities.
Planners are keeping open the possibility that more such events could be laid on in the event of England having a good run in South Africa.
Dalton councillor, Roger Battye, revealed that in the early stages of the plan the use of St George’s Square was considered.
He said: “There was some discussion about using the square but we wanted it to be more than just the viewing of a football game.
“It’s about using the stadium concourse to signpost younger and middle aged men toward health possibilities, so the venue allows us to do more and tell them that they can participate in sport as well.
“There’s no denying that football is a middle class sport.
“Many of the people we are targeting have less money and they don’t often get the chance to go the stadium because it can be expensive.
“We are looking at increasing the number of people who have Kirklees Passports.”
Asked about whether more such events could be held throughout the competition the councillor said: “Yes, hopefully, if it’s a success anything’s possible.”
Council officers have stressed the need for urgency in taking the plans forward because big screens are in high demand in summer and particularly during the World Cup.
The screen would cost £15,000 and pitch covering and staff for the event would cost £2,000 and £3,000 respectively.
Sports activities outside and marketing the event would add another £4,000.
Family tickets for two adults and two under 16s would cost £10, adult tickets would cost £5 and children £3 for the 7.30pm kick-off.
There would be a 25% discount with a Kirklees Passport holders which could increase the number of holders.
In a report to be considered at the meeting on Tuesday officers said they were keen to market the event in the right way to attract the target audience of families.
The meeting takes place at Brian Jackson House, The National Children’s Centre, New North Parade, at 7pm on Tuesday, March 9.