YORKSHIRE-BASED social enterprise kick4change has joined with Huddersfield Town to support their Keep It Up campaign

For every pair of 4sport football boots that a Town fan buys, the organisation will donate £2 to the appeal, which is divided between The Yorkshire Air Ambulance and Town's academy.

The boots are aimed at young children.

“We’re delighted to get involved with the Keep It Up project,” said Simon Brown, director of kick4change.

“We re-invest our profits from every single pair of boots we sell worldwide to the development of football at grass roots level so to donate to Keep It Up is a logical match for us.”