HUDDERSFIELD safety group Brake today urged a complete zero tolerance approach to drink driving.
They teamed up with the bereaved parents of a teenager killed by a drink driver to make the festive appeal.
“Not a drop, not a drag” was the title of the campaign launched by Brake, as police forces across the country launched their annual drink and drug driving crackdown.
Jamie Still, of Otley, was run over and killed, age just 16, on New Year’s Eve 2010 by a drink driver.
His family have urged drivers to make it a happy Christmas and New Year by staying stone cold sober if driving.
Brake is also urging the government to stamp out drink and drug driving for good. It is calling for traffic policing to be given higher priority, and the drink drive limit to be reduced to 20mg per 100ml blood.
Karen Strong, Jamie’s mother, said: “We can’t get Jamie back, but we can help to spread the message about drink driving. You need your full senses to drive safely”.
Ellen Booth, senior campaigns officer, Brake, said: “The festive period is a time for celebrating with the people you love.
“Risking lives by drinking alcohol or taking drugs and driving – even a small amount – is appallingly selfish, reckless and idiotic, and it absolutely shouldn’t be a Christmas tradition”.