Ofcom unveiled a raft of measures to protect people taking part in “participation television” – usually through phoning in.
It follows the release last week of a scathing report into the way TV broadcasters operate their premium rate phone services.
The Ofcom report criticised a “systemic failure” in the way the phone lines were run.
Ofcom wants TV and radio broadcasters to be made responsible for consumer protection and for compliance with premium rate services rules as a licence condition.
The regulator said: “This obligation will ensure fair and consistent treatment for all those participating in programmes, such as entering competitions and voting.”
The way broadcasters ran premium rate lines would be verified by a third party, it added.
