SALESMAN Joe Ferrara knew he had the gift of the gab.

So he decided to put his silver-tongued skills to good use by going on a TV show where blagging is the name of the game.

The 40-year-old, from Salendine Nook, appeared on popular daytime game show Golden Balls, which is hosted by comedian Jasper Carrott.

The premise is that contestants have to do whatever they can – be it lie, cheat or play it straight – to avoid being voted off in each round and make it through the final showdown to be in the chance of winning a life-changing amount of cash.

To do this, they need to convince one another that they are holding the golden balls containing the big bucks and not the evil killer balls which can turn pounds into pennies within seconds.

Joe decided to have his five seconds of fame after his wife Angie, a fan of the show, suggested that he apply.

He said: “It’s a very clever game, it’s all about reading people and being able to blag, lie and cheat. My wife told me I should go on it – she must think I’m a good liar!

“I was also fascinated by the psychology of it. There’s a real skill to it, it’s not just standing there and answering questions like so many other game shows.

“It wasn’t about making money, I wanted to see how good I was at the game and hoped that I wouldn’t make a fool out of myself!

“I wanted to see how good I was at selling myself to other people and convincing them. I’m a sales director, and I think that definitely helped me because I’m a good conversationalist.”

Joe applied and found himself in the studio filming just days later. He said: “I was a bit nervous at first when I walked onto the set, but I soon got into it and I really enjoyed myself.

“It was a great experience, Jasper was nice, although I didn’t get a chance to talk to the other contestants – because of the nature of the game we were kept separate so we couldn’t find anything out about each other!”

Joe is tight-lipped about how well he did on the show, but did reveal that the game he was part of was one of the best the programme-makers have seen.

He said: “The only people who know the outcome are my wife and two friends who came to watch me at the show. The rest of my friends and family keep asking me to tell them, but I say to them that when they watch the show they will appreciate why I didn’t tell them.

“What I will say though is that it was a great game, the producers told us that it was one of the best they’d ever seen.”

Golden Balls returned for its third series on ITV1 yesterday. To see how well Joe gets on watch next Monday’s show.