PEOPLE in Yorkshire and Humberside are showing an alarming ignorance to Britain's biggest killer, a survey reveals.

The Cancer Research UK charity conducted a report to launch its latest campaign, Reduce the Risk.

It reveals a serious lack of awareness about the disease in the region.

More than two-thirds of people in Yorkshire and Humberside did not know that a poor diet, being overweight and drinking alcohol excessively increased the risk of cancer.

Another concern is that only 14% of people in the region knew that having many sexual partners increased their chances of getting some cancers.

A spokesman said: "There is a great deal more to do. Lack of awareness among the public is a major concern."

It's not all bad news though. Some 90% of those questioned in the area knew that smoking increased the chance of developing the disease and that sunburn increased skin cancer risk.

The spokesman added: "We are making headway on tobacco."

For more information visit www.reducetherisk.