PEOPLE in Yorkshire and Humberside are showing an alarming ignorance to Britain's biggest killer, a survey reveals.
The Cancer Research UK charity conducted a report to launch its latest campaign, Reduce the Risk.
It reveals a serious lack of awareness about the disease in the region.
More than two-thirds of people in Yorkshire and Humberside did not know that a poor diet, being overweight and drinking alcohol excessively increased the risk of cancer.
Another concern is that only 14% of people in the region knew that having many sexual partners increased their chances of getting some cancers.
A spokesman said: "There is a great deal more to do. Lack of awareness among the public is a major concern."
It's not all bad news though. Some 90% of those questioned in the area knew that smoking increased the chance of developing the disease and that sunburn increased skin cancer risk.
The spokesman added: "We are making headway on tobacco."
For more information visit www.reducetherisk. org.uk