A NEW charity has been set up which puts vital drug and health messages across to youngsters in a pioneering way.
Total Awareness Promotions has been formed in Calderdale and transforms schools into state-of-the-art nightclub complexes complete with video walls and dramatic lighting effects.
These events - called Niteclub Xperiences - grab the youngsters' attention and then during the activities, aimed at 11 to 14-year-olds, key messages about drugs, alcohol and smoking are flashed up on the screens.
These are reinforced through competitions and every person takes home a goodie bag containing more information.
The aim is to stage six events at Calderdale schools during the next 12 months, each targeting hundreds of youngsters.
The trustees are Calderdale policeman Pc Ben Doughty along with Chris Baron and Lyndon Hainsworth, who have both been volunteers with health- related charities for more than 20 years.
The first event will be held at Holy Trinity Senior School, Holmfield, Halifax from, 4.30pm to 7.30pm on Friday, September 30.
Pc Doughty said: "This event will be the first of its kind in the UK using a totally new and innovative way to creatively raise drugs awareness among young people."
The charity has received funding from the Local Network Fund and Community Foundation for Calderdale along with the Home Office, the NHS and the Drink Aware Trust.
The charity is seeking more sponsors and has two targets in mind:
* £3,500 for equipment needed to stage Niteclub Xperience events.
* £5,500 to buy a vehicle and other equipment so the charity can expand its services into the local community.
* To organise a Niteclub Xperience or contact the charity, email info@totalawarenessprom otions.co.uk, visit the website at www.totalawarenesspromo tions.co.uk or phone 01422 250817.