CHEWING gum `dartboards' in Huddersfield will be the first in West Yorkshire.
One of the busiest parts of the town centre has been chosen for chewers to stick their gum to the boards rather than spit it out on the pavement.
Officials hope the move will lead to a dramatic improvement in the look of streets.
The first of the boards will be unveiled in King Street, near the Packhorse Centre entrance, next Tuesday.
A series of 10in by 15in powder-coated steel sheets will be fixed to lamp-posts and signposts in King Street and New Street.
The targets will carry amusing or thought-provoking messages aimed at encouraging people to stick their gum to them and also to help maintain interest.
The sheets can then be disposed of as conventional waste and replaced with fresh GumSheets.
Clr Ann Denham, Kirklees Council Cabinet member for the environment, said: "Discarded gum stuck to pavements has a serious impact on cleanliness of town centres and people's perceptions of the town.
"The GumTargets will not detract from the street environment and are aimed at encouraging gum-chewers to act responsibly and discard their gum properly, rather than simply spitting it out on to the pavement."
Across the United Kingdom it is estimated that cleaning up gum costs more than £150m a year.
Clr Denham added: "Unlike other forms of litter, chewing gum is not easily removed.
"It requires specialist treatment to remove it. The treatment is costly and time- consuming and that makes it difficult to keep on top of the problem.
"We have tried several initiatives in Kirklees, such as gum bins. While these have helped to some degree to reduce gum litter it is still a major problem on our streets.
"Research show it is regarded by the public as being the worst form of litter after drug users' needles and dog fouling."
The GumTargets have been successfully tried in Sheffield, Luton, Bournemouth and the London borough of Ealing.
If the trials over the next year in Huddersfield make an impact, the boards could be extended to other parts of Kirklees.
Clr Denham said: "Street cleaning and clearing up litter costs council tax payers £3.4m. That's what we spend on clearing up your litter."
Every day in the UK 3½bn pieces of gum are disposed of, mostly in a thoughtless way.
Three-quarters of the population are believed to be regular gum-chewers.
The number of packs of gum bought every year in the UK is 980m.
Most chewers are between 16 and 44, evenly divided between men and women.
The cost of removal in the UK is thought to be over £150m a year.
The annual UK confectionery market is worth about £5.5bn. Chewing gum is the fastest growing part of the confectionery business.
At any one time Oxford Street has up to 300,000 pieces of gum fouling it up.
Turkey is the largest producer of chewing gum.