A GROWING number of elderly people are at risk from doorstep callers, according to a new report.
And many of them are people suffering from dementia, who are particularly vulnerable.
Now a top councillor has called for more help for the potential victims.
Kirklees Council leader Clr Mehboob Khan has called for people to look out for their neighbours, friends and family.
His calls follows the Alzheimer’s Society announcement that it calculates that 15% of people with dementia have been victims of financial abuse such as cold calling, scam mail or mis-selling.
In his role with the Local Government Association, Clr Khan said: “These figures from the Alzheimer’s Society are very worrying.
“If a resident thinks they or someone they know may have fallen victim to crimes that involve scams or rogue trading, they should contact their council trading standards service, the police, or Crimestoppers immediately.
Š“Because we know many of the victims are particularly vulnerable, we are also calling on the wider community to be aware and look out for their neighbours, friends and family.”
Research from The Alzheimer’s Society suggested that 62% of carers said the person they cared for had been approached by cold callers or salespeople on the doorstep, and 70% had been targeted by telephone cold callers.ŠŠ
It calculated that 112,500 people have lost an average of £850 each.
Jeremy Hughes, Chief Executive at the Alzheimer’s Society, said: “We are merely scratching the surface of the frightening hidden depths of financial abuse.”
Clr Khan added that a lot had been done nationally by trading standards officers to raise awareness of the issue, but there needed to be more awareness of the problem.
The Alzheimer’s Society is asking families to discuss money management, consider the power of attorney, speak to their local bank manager about difficulties, and stop junk mail.Š It is also putting together a training programme for financial service providers.