CALDERDALE Council has launched a parking awareness campaign as it becomes the area's parking regulations enforcer.
The council has launched a bus and poster campaign before the local authority takes over parking responsibilities from the police on November 1.
The takeover comes as part of Government legislation allowing councils to become sole parking enforcers.
But the council insists it does not intend to use parking enforcement as a money-maker.
The drive highlights the changes and the important role of parking attendants in keeping traffic flowing.
Areas where people are blocking up the traffic, such as around schools, will be highlighted, the council says.
By increasing the levels of parking enforcement, Calderdale Council also hopes to make streets safer and ensure access for emergency vehicles and public transport.
The local authority also aims to create a quicker turnover of parking spaces and help improve the traffic flow and reduce journey time.
David Kirton, Calderdale Council's cabinet member for regeneration and development, said: "The Council taking over the responsibilities for parking enforcement from the police isn't about making money or achieving targets. We all rely on the free flow of traffic and that's why there are parking, waiting and loading regulations in place.
"The only target we set our parking attendants is to carry out their duty in a fair, lawful and professional manner and to act as ambassadors for the council."
David Calderwood, the council's press officer said: "It would be difficult to say at the moment if it will make any more money, but any money will go back into services like car parking, street lighting and other safety initiatives. It's not for profit.
"All parking attendants are in-house so we're not funding private parking attendants, which is a positive thing. It's not target driven."